One of the good things about long airport layovers are the chances you finally get to catch up on your reading. Which is what it finally took to crack open my last issue of Wired magazine. I must say I was quite amused to find an article outlining the love/hate relationship between AT&T and Apple. Since I have never been an Apple fan I usually just tune out most news related to them which may explain why many of the details in the article was new to me. The tale ends up being a good example of a “FAILationship” and the fact that it starred two of my favorite US corporations just made it that much more comical. Read the article Here
Meanwhile, no matter how frustrated AT&T got with Jobs, it had little choice but to stand by him. It would have been devastating to lose the iPhone after investing billions of dollars and endless reputational capital. And so the relationship carried on, dysfunctional and loveless though it was. Divorce, at least for the time being, was not an option.